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SSL, or Secure Sockets Layer, is a technology that encrypts the connection between a user's web browser and a website. This helps to protect sensitive information, such as login credentials and credit card numbers, from being intercepted by third parties. There are several reasons why it's important to buy SSL for your website.

First, it can help to protect your website visitors' personal information and keep them safe from identity theft and other forms of online fraud. This can help to build trust and credibility with your visitors, which can lead to increased engagement and conversions on your site.

Additionally, SSL can also help to improve your website's search engine rankings. Google and other search engines have indicated that they give a ranking boost to websites that are secured with SSL, so having SSL can help to improve your visibility in search results. Overall, buying SSL is an important step in protecting your website and its visitors, and can help to improve your site's performance and credibility.